Duolingo English Test -

The Gujarat Takeover

The objective of the larger campaign was to position the Duolingo English Test as a feasible option for students looking to study in the US and Canada instead of IELTS and PTE, leveraging Gujarat’s country-first approach to studying abroad.

As a part of the campaign we created a series of print assets for OOH and taxi/rickshaw wraps across major cities in Gujarat highlighting DET's reach across global universities.